Mivi × AMI: Where Brand Meets Audio Intelligence
Mivi - one of India's fastest-growing consumer audio brands with a $60M valuation partnered with AMI Technologies to embed cutting-edge audio intelligence into their flagship TWS lineup. The result: an AI-driven audio experience that rivals global premium earbuds at an accessible price point.
AMI's platform powers Mivi's Spatial Audio rendering, multi-mode ANC switching, personalised EQ profiles, and the full companion app ecosystem across both the Duopods (Actions-based) and Superpods (BES-based) device families.
Mivi Spatial Audio Powered by AMI Technologies
The Mivi companion app surfaces AMI's Spatial Audio engine with a switchable ANC / Transparency / Off mode toggle and the 3D Sound Stage preset giving users immersive depth typically reserved for premium flagship earbuds. The Mivi Duopod and Superpod lineups include personalised EQ with 9 versatile modes and a dedicated AMI Support widget built into the app.
A Companion App Built for Depth
AMI engineered the full-stack companion app experience for Mivi from BLE device discovery and pairing flows through to real-time EQ adjustment, OTA firmware delivery, and customer support integration. The app design follows Mivi's brand identity while exposing the full power of AMI's audio intelligence stack.
"Personalisation Like None Other" Mivi's tagline for the SuperPods line is not just marketing. Every user gets a tailored audio profile, a dynamic EQ, and real-time access to their device health, all powered by AMI's backend.
The app onboarding sequence Hello screen → PIN entry → device pairing is optimised for first-time TWS buyers, with clear visual cues and a sub-30-second setup flow. Once paired, users land directly on the EQ and device-control dashboard.
- Smooth BLE discovery and multi-device management with clear connection indicators
- Real-time EQ with 9 user-selectable modes including Gaming, Podcast, Flat, and Bass Boost
- Per-ear volume balance, touch gesture remapping, and battery status per bud
- OTA firmware update with progress tracking and background download support
- Find My Device pinging with BLE RSSI strength visualisation
- In-app AMI customer support chat with device diagnostics auto-attached
TWS Device Control App
From the Hello screen and PIN sign-in to the DuoPods dashboard and Equaliser panel AMI designed every screen in the Mivi app flow.
Device Ecosystem Architecture
Duopods (Actions-based) and Superpods (BES-based) controlled by a single AMI-powered application.
One App. Different Chipsets. Full Control.
AMI's firmware and app stack was built to run across both the Actions (Duopods) and BES (Superpods) silicon families a significant engineering achievement that lets Mivi manage a single app codebase across their entire product portfolio.
BLE Discovery & Dual-Chipset Routing
The app detects the connected device model via BLE advertisement and routes control commands to the correct firmware layer Actions protocol for Duopods, BES protocol for Superpods.
Real-Time Audio Intelligence
AMI's DSP stack on the chipset handles ANC, spatial rendering, and EQ in real time at the hardware level, with parameters configurable live from the app without audio drop-out.
OTA Firmware & User Database
AMI manages the OTA pipeline firmware packages are validated, signed, and pushed to devices in the field without requiring users to visit a service centre.
Customer Support & Find My Device
In-app diagnostics automatically attach device logs to support tickets. The Find My Device feature uses RSSI to help users locate a lost earbud within Bluetooth range.
Outcomes & Impact
The AMI–Mivi partnership demonstrates what's possible when silicon-level audio intelligence meets a consumer brand with scale and distribution. Mivi now ships a companion app experience that competes with Samsung, Sony, and Bose equivalents built entirely by AMI Technologies in Hyderabad.
- Single app binary manages the full Duopod and Superpod device range across two chipsets
- Sub-30-second onboarding from box-open to first music playback
- 9-mode EQ with real-time DSP no buffering, no re-pairing
- OTA delivered to tens of thousands of devices in the field with zero service centre visits
- 3D Sound Stage and ANC modes available on mid-range price points a first for the Indian market